Paul Sikorsky

Experienced product designer and design manager with a passion for structured æsthetics and holistic approach. On a mission to build a universal self-design system.

Find out more about me, and what I'm up to lately.

Professional Experience

  • Product Design Lead, Avito, 2017 – 2024
  • Product Designer, Storia, 2016
  • UI/UX Designer, Advertise, 2014 – 2016
  • Digital Designer, MaximumSoft, 2013 – 2014

Product Design Cases

  1. UGC Uploader Redesign for the World's First Classified Service
    How we created a comprehensive vision for a complex tech product to support exponential growth, and increased Customer Effort Score (CES) by 20%
  2. User Generated Content Quality and Quantity Research Experiments
    How we refined the posting flow through experiments, improved conversion by 3.4%, and established best practices for high-quality user generated content
  3. Avitologists Certification Program Launch
    How we created a certification program for Avito's top external marketing specialists working with SMEs, certifying 150+ experts and driving $2M in seller ARPPU growth

My Projects

  • In It’s Right Place
    My Telegram channel about self-design (Russian inside)
  • Baseline
    A pet project focused on integrating all the self-design practices I use into an AI-powered diary

Notes

Contacts

If you're interested in doing something together, please introduce yourself:
Telegram, LinkedIn, p@sikorsky.design.