What I'm up to lately

Looking for interesting job

14 years in design. I'm applying to AI product companies, ideally in physical and mental health, productivity tools, or journaling areas.

I want to grow in the skills that matter most to me: AI-first product thinking, business mindset, systems thinking, refined aesthetics.

I do my best work where the problem isn't defined yet, building something useful from zero.

Building Baselife MVP

Earlier this year I renamed the project, registered the domain, and launched a landing page to collect early sign-ups.

My cofounder and I are now assembling the core flow and preparing for launch.

In parallel I'm building knowledge bases for myself and the project, putting together a design system, touching every adjacent craft by hand. In a corporation, daily metric meetings slowly numb your design sense. Working across everything brings it back.

Reassembling my identity

I've outgrown the designer identity. "Founder" still feels too early.

I'm trying "builder", it fits the work I do outside of design.

Whatever name fits will keep changing. That's just the phase.

Writing regularly

I've kept a Telegram channel since 2019. Before that, Medium from 2016, and earlier some small blogs on Egeya and Bookmix.

For years writing felt like performance, like I had to construct someone before I could have an opinion. But the desire was always mine. As a kid I watched my grandfather and wanted to be a writer when I grew up.

I let the performance go and learned to write regularly. Unemployment helps.

Now I'm developing my voice and learning to think better. Writing is how I think, design, and study. Through collabs and new conversations, I'm figuring out what I actually want to say.

Researching journaling practices

I want to map the full landscape: journals, life calendars, self-tracking. Every practice people use to live a longer, fuller life.

This isn't just curiosity. You have to design yourself before you can design products for anyone else.

Mentorship on goal-setting

My self-design framework is free to use in both English and Russian versions. With or without me.

From coaching I know outside help works. I can help you:

  • find what you actually want, and write it as a vision,
  • break the vision into concrete, reachable goals,
  • build one coherent system to move toward them daily.

I can also help with design and career. 14 years in the craft, across bigtech and startups.

If you want to work together, write me on Telegram.